BRAND STORY: ATLANTIC CUSTOMS BROKERS
Atlantic Customs Brokers is an International Freight Forwarder and Customs Broker with offices in New York and Connecticut, and affiliates worldwide. They represent many diverse clients, ranging from Fortune 500 Companies to individuals beginning a career in international trade.
Peter Schlesinger and his close-knit team asked us to redesign their logo and website in order to give the business a modern facelift.
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The old Atlantic Customs Brokers logo was a basic globe, and was similar to many of the other businesses in the industry. It lacked personality and looked dated.
Our design features a custom anchor alongside the business name, which is in a modern font and style. The anchor makes the logo instantly dynamic and brings to mind a variety of freight and shipping related scenarios. It also lends a solid and trustworthy feel.
Much like the old logo, the old web site looked rudimentary and dated. It had good content and was functional for finding contacts and tracking shipments, but images were small and uninspired, fonts were lackluster, and the ripple gradient effect at the top wasn't working.
With our redesign, the Atlantic Customs Brokers website now enjoys large, engaging imagery, stylish fonts, enhanced content, and an effortless flow. We chose a patriotic theme to represent the company's location in New York and Connecticut and to convey American pride in international business dealings. The new site proudly features the American flag, a bald eagle, and the Statue of Liberty. It now has plenty of character and personality.