BRAND STORY: BARTLETT RESERVE
Bartlett Reserve is a Senior Living Community located in Durham, North Carolina. Their property is beautiful, their food is delicious, their rates are affordable, and their close-knit group of residents and staff is second to none.
Bartlett Reserve was voted Reader's Choice Winner by the Durham Herald-Sun, and they proudly maintain a 5-star rating when residents and their family members review them. But the happy goes beyond awards and reviews. It's about a true family-like atmosphere where residents care about and are involved in every detail of community life.
Bartlett's leadership team asked us to help redesign their website in order to reflect their desirability and level of excellence.
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The old Bartlett Reserve website provided basic function and information, but it didn't draw visitors in with engaging images and content. It lacked personality and wasn't the best representation of all that Bartlett is and does.
With our redesign, visitors to the Bartlett Reserve website are immediately engaged and impressed by the community's offerings, value for the cost, and family-like atmosphere. We branded them the Triangle's Happiest Senior Living Community and positioned that phrase prominently on the top of their new homepage. Visitors can now easily find out key information and understand how Bartlett Reserve is different from other senior living options they may be considering.
The new website will allow the Bartlett leadership team to find and connect with the right future residents. It will also allow current residents to quickly find news, seasonal dining menus, and information about upcoming events.