BRAND STORY: CHAPEL HILL COMPOUNDING
Chapel Hill Compounding is Chapel Hill, North Carolina's premier compounding pharmacy offering made-from-scratch preparations for a wide variety of prescription needs. Since 2006, Owner and Pharmacist Zoe Stefanadis has proudly served her community by offering custom formulations not easily found elsewhere.
Zoe believes in natural solutions that promote health and harmony. She's friendly, caring, and approachable, which has helped her gain the trust of an ever-growing number of patients.
Zoe and her team will soon move into a larger space near the newly remodeled University Place mall. In preparation, she asked us for help creating a more modern and polished brand identity for her business, including a redesign of her website.
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We began by designing a new logo. Zoe was using a purple and gold color scheme for her old logo, and it was beginning to look dated.
We created a new, clean logo with a color scheme that matches up with the University of North Carolina's official colors. Zoe attended pharmacy school at UNC and is a proud alum, so it made sense to really hone in on the message that her business is Chapel Hill's community pharmacy in every way. We included a leaf alongside the compounding bowl in order to communicate her focus on natural and wholistic preparations.
Zoe's old website was created quite a few years ago and was beginning to look it. There weren't many photos, and as such it was hard to get to know Zoe and her team. The content was good and the site had served her well for a long time, but the look and feel was constrained and dated.
With our redesign, there are now plenty of pretty, large images. The welcome page features two full-screen images which toggle back and forth to alternate between inviting nature scenes. Once inside the main website, there is a gallery with numerous images of Zoe and her team at work. A clean white background and minimalist design mimics the physical pharmacy. It all works together to digitally represent the vibe you feel when you walk into Chapel Hill Compounding and meet Zoe in person.