BRAND STORY: FUCK BULLSHIT CREATE TRUTH

 

FUCK BULLSHIT CREATE TRUTH is the new online home of documentary-based creative projects directed by Jerry Stifelman.  Jerry is an independent brand strategist, writer, and creative lead associated with the creation of Hendrick's Gin and Sailor Jerry Rum.  He has worked as strategist and creative director for huge worldwide brands and is very good at what he does.  FUCK BULLSHIT CREATE TRUTH is his creative philosophy, and one all his clients are familiar with and appreciative of.

Jerry came to us because he wanted to set up a minimal, art-project like site on the Squarespace platform, but didn't have the know-how to navigate the ins and outs of choosing and customizing a Squarespace template by himself.  He chose us for our Squarespace Specialist designation, taste, and shared values.

 

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Jerry knew almost exactly what he wanted, so this was a simple project for us.  The site has minimal design and three basic pages plus an optional blog ready for future use.

We executed Jerry's vision, and when we bumped into some user experience issues, we worked together to collaboratively adjust and accomplish his goals.

 
 
 
 
 
 
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