Naming & Verbal Identity

Utt-Grubb & Company can name your business, products, menu items, album, songs, books, and more. We have a knack for choosing down to earth and easy to pronounce names which have a simple charm sure to resonate with your fans and followers.

Naming is one of Kelly Utt-Grubb's favorite things to do, and over the years as a naming and verbal identity consultant she has produced hundreds of unforgettable brand and product names. She is also passionate about personal naming and since 2007 has acted as a resource for those choosing or changing a last name after marriage, the addition of a child, or divorce, as well as for those choosing or changing a first or middle name while transitioning to a new gender.

In partnership with


Kelly is creator of The Name and I, a Naming News and Lifestyle Blog, a Retailer of Personalized Goods by Independent Makers, and a Naming Consultancy dedicated to all things names, naming, and identity. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn, or Google+ to receive news and updates.

How it Works

Sometimes an entirely new business name is needed in order to create a new brand identity, such as in the case of World of One and Farmhouse South. Other times, a tweak to an existing name makes all the difference in the world, like it did for Carolina Farmstead (formerly Farmstead Furniture), Beauty + Wellness with Emily Geizer (formerly Emily Geizer HHC), and McKinley Transitions Therapy (formerly McKinley Therapy).

Utt-Grubb & Company will assess your business and name, and will create and/or tweak as needed in order to position your baby for big success.

A typical naming package is completed within 1 to 3 weeks. Specific fees and recommendations depend on your business and the number of names requested.

Get in touch to let us know you'd like our assistance.


In addition to direct work with our own clients, Utt-Grubb & Company provides business and product naming services for other advertising, digital, and creative agencies which don't have those capabilities in house. If you know a creative professional or agency we should meet, please connect us.