BRAND STORY: TRIANGLE BODY THERAPY
Triangle Body Therapy founder Owen Dodge is a Myofascial Release therapist living and working in beautiful and woodsy Chapel Hill, North Carolina. As an outdoors enthusiast who studied environmental sciences in college and once worked on a self-sustainable eco tech farm, living an active lifestyle is an important part of Owen's experience. He's passionate about helping his clients enjoy an active lifestyle as well.
Whether his clients' goals are to get a good night's sleep free of back and neck pain, restore range of motion after an injury, or even to improve flexibility and strength so they can get out and run that marathon, learn stand up paddle boarding, or climb that mountain, Owen has the experience and know-how to get them there.
He came to us for assistance revamping his brand and redesigning his website.
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We began by taking the Triangle Body Therapy logo from a generic circle to the hip and personality-filled beauty seen below.
We added cut-out details to the "r" and the "e" in the word Triangle in order to imply triangle and to provide a bit of a sporty feel. The tree was included based on Owen's love of the outdoors and his focus on helping his clients grow and flourish. We kept the overall vibe masculine and strong, yet approachable and nourishing-- just like Owen.
Owen's old website had a lot of great content and did a good job demonstrating his competency as a professional through testimonials and a prominently featured Best of Triangle award, but it lacked personality. Owen himself is a guy who oozes personality and heart, so it was important that his website do the same.
We chose a woodsy vibe as anchor of the visual brand identity because Owen is a big outdoors enthusiast, and also because the balance, wholeness, and healing associated with nature made perfect sense to go along with the body work he provides clients. We chose a full screen image of a person walking on a fallen tree limb in the woods to serve as background for the site.
The end result is a gorgeous online destination where prospective clients can learn about Owen and his work. Site visitors will no doubt be inspired to seek Owen's assistance in their quest for whole body wellness.
See more imagery for Triangle Body Therapy on our Photography page.