Who We Are


From makers and builders like Thinker Linkers and Carolina Farmstead, professional and tech sector groups like Device Solutions, nonprofits like the Tennessee Conference on Social Welfare, to restaurants, retailers, and architectural firms, businesses turn to Utt-Grubb & Company when they're ready to create, name, develop, or grow their brands. 

We've been working in naming, brand strategy, and development since 2008, and we have a knack for communicating the heart of a brand to its target audience in a way that translates into powerful real-world success.  We have a special affinity for partnering with clients who endeavor to make the world a better place in some meaningful way.

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Meet our Founder and Creative Director, Kelly Utt-Grubb


Kelly's work has been featured in major media including Entrepreneur Magazine, NPR, Huffington Post, HGTV, Parents.com, Los Angeles Times, Extreme Makeover: Home Edition, and more.  She holds a Bachelor of Arts degree in Psychology from The University of Tennessee and completed a Master of Science degree program in Interactive Media at Quinnipiac University.

Kelly's diverse professional background includes retail management, research in a developmental psychology lab, an independent 1,000-respondant research/interview survey, interactive course content creation for online graduate programs, a variety of successful community building efforts, nearly a decade at the helm of her brand strategy and marketing consulting service which has helped grow the reputation and audience for small business clients across a variety of sectors, and creation of a popular furniture brand which showcased her husband Sam's designs.    

Naming is one of Kelly's favorite things to do, and over the years as a naming consultant she has produced dozens of unforgettable brand and product names. She is also passionate about family naming and since 2007 has acted as a resource for those choosing or changing a last name.

Kelly's most recent creative venture is The Name and I, a Naming News and Lifestyle Blog, a Retailer of Personalized Goods by Independent Makers, and a Naming Consultancy dedicated to all things names, naming, and identity.

In her free time, Kelly enjoys travel, good books, and good restaurants, as well as a variety of media including movies, TV, music, and social media.  She is a French Horn player and performs with local brass groups and orchestras any chance she gets.  She lives in Nashville, Tennessee with her husband Sam and their 16 and 14-year-old sons Andrew and Christopher.

Connect with Kelly on LinkedIn.


Meet Project Manager Joseph Beard


Joseph is a writer and web developer from Nashville, Tennessee and living in Brooklyn. He attended The University of Tennessee where he graduated with a Bachelor of Arts degree in English.

Since 2012, Joseph has consulted for a wide range of small businesses as a web designer, web app developer, article writer, social media marketer, copywriter, graphic designer, and French to English translator.

Joseph enjoys helping businesses share their message and personality through a variety of mediums. He also works with Kelly at The Name and I.

Joseph’s favorite ongoing creative project is his pop culture and food podcast, Nerd Salsa, which he has co-hosted with his friend Marigrace since January 2015. He also writes recipes and blog posts on the Nerd Salsa website.

In his free time, Joseph listens to podcasts and audiobooks. He documents his pursuit of the perfect grilled cheese on the Instagram account @GrilledCheeseADay.